Case study
BYML — Co-founder & Digital Lead
Premium Scandinavian wellness brand — high-quality supplements in one cohesive digital store.
Project Goal
BYML was built from scratch as a premium Scandinavian wellness brand targeting the EU market — offering high-quality supplements under one clear identity. The mission: help people embrace a healthier, more balanced life with products they can trust.
My Role
As co-founder I owned the entire digital and brand foundation. No agency, no external team — from the first sketch of the logo to the live store selling across Europe, every decision came through me.
Product, interface & lifestyle
Brand Identity
Before a single line of code was written, the brand needed a soul. I developed a complete brand identity system including brand purpose, vision, mission, values, personality, and voice guidelines. BYML is rooted in Scandinavian simplicity — authentic, inclusive, and driven by global ambition. The brand voice was defined across four pillars: approachable, confident, authentic, and supportive — consistent across every touchpoint from product pages to social media.
Design Approach
The visual identity reflects the brand's energy and clarity. A bold, clean logo paired with a strong color palette — warm orange as the primary signal color against dark and neutral tones — communicates premium quality without being cold or corporate. Typography and layout were chosen to feel confident and human at the same time.
Technical Build
The e-commerce store was built on Shopify, structured for conversion with a clear customer journey from landing to checkout. Product presentation, brand storytelling, and performance were all considered in the build.
Result
BYML launched successfully and is live today with active sales across the EU. The brand operates with a complete identity system that scales — from web to packaging to social — built entirely in-house from concept to launch.
You can see the live store at www.bymlstore.com
Visit BYML Store →